We are proud to announce the official Tottenham Hotspur China social media pages launched today across the two key China social networks Sina and Tencent Weibo.
Now one might wonder why the Heat traveled half way across the world just for 2 pre-season exhibition games. Well there are about 300 million reasons.
Over the summer several of the top Premier League clubs joined the hunt for fans in China. Manchester United and Liverpool are still leading the way in terms of market share and established fan groups across China’s key cities, but …
Monday 3rd September was a big day for Liverpool Football Club. The official LFC Sina Weibo page hit a significant milestone. In just over a year the page has amassed 300,000 fans with one thing in common….they are passionate about …
Getting fans in China just became a whole lot easier with the launch of the ‘China Fan Growth tool’, which connects football clubs directly with potential fans in China. The application, developed by leading China digital and technology company Mailman …
So as the curtain came down on another season of the most watched football league in the world, I was left pondering an interesting question. What will happen to Man City now they have been crowned champions? Will they continue to make headlines in Europe but remain relatively unknown in the rest of the world…or will they do as Manchester United did before them and explode onto the scene in China? Will we have a new football giant in the East?
Chinese football fans – Who are they? They are a truly fascinating species, unique in many ways which set them apart from their counterparts in the West.
Leading Chinese digital company Mailman have just released the ‘must have’ guide to a football club wanting to make it in China’s sporting wilderness. Whether you are Barcelona, Manchester United, Liverpool or even Stockport County, the question is the same: …
As of this week, Liverpool FC became the most popular English football club on China’s top social media network: SINA Weibo.
NBA star Jeremy Lin multiplied his Weibo followers by 13+ in just 5 days. But…who is he?