Mailman has become a symbol of China’s revolutionary spirit and its desire for progress. Before tweets, our team was delivering postKard media throughout China’s restaurants and shops. We took pride with every delivery. It was creative, it was fun, and it presented an opportunity to tell a story. Then the world changed and smartphones became our best friends. People chose to post a selfie on their Moments and interact with each other on Weibo. We knew we had to evolve. We couldn’t just stand here and watch the world go by. PostKards were quickly becoming extinct, so we observed and learned the ways of the millennial warrior, and like all entrepreneurs we adapted. The Internet forged more opportunities for storytelling and social media made sharing easy. We saw that the Chinese were beginning to travel as they were curious and eager to see more of the world. At the same time people were running, staying active, and kicking around a ball… this was a sign. The rest is history.