Communicate the core values of Eleme across tier 1 cities in China.
Eleme is China’s largest food delivery app. The young, innovative Chinese start-up embodies the same values that Kobe exhibited during his twenty years in the NBA. Speed, trust and authority are totally embodied by Kobe and the inspirational Chinese story of Eleme and the enormous potential that the company possesses were key to the making of this partnership.
A broad mixture of TV, digital, social media and printed marketing tools were produced to stimulate growth of the brand throughout China’s largest cities. Alongside one of the most recognised and loved international athletes in China, Eleme has grown in strength and size whilst maintaining their identity.