Sounds obvious I know. But it’s true and is so the world over. Just as you and I enjoy a hamburger in the middle of Tokyo the majority of the Chinese whom frequent the city of Melbourne, Sydney and other Australian cities do the same. Just as the food is localized, so to are the social networks, banks and other related life products.It’s all about familiarity. Whether it is people, logos, taste or even smells. We as humans tend to do what we know. This creates enormous
How many of the 400 million online Chinese are you currently selling too? What types of Chinese luxury consumers are you missing out on?
How do you best use the plethora of online social networks to best connect with your customers? To build or not to build a community? Join Andrew Collins, CEO of the Mailman Group in exploring these questions and more while delving into proven online strategies that create value for your brand not just today but for years to come. The semin
Study Victoria made it’s first foray into an online promotion in China. The objectives was to collect 1000 entrants into a ‘essay challenge’ contest to win a month study experience in Melbourne. We had 9 weeks to complete the objective. The first step was to create a stand alone website titled ‘www.WINYOURSTUDYTRIP.com, fill it with interesting ‘engaging’ content designed to drive interest in studying in Victoria. The content was a blend of personal stories, promotional pi
The Australian Chambers of Commerce in Shanghai, Hong Kong & Macau, and Beijing today announced Mailman Group as a finalists of the AustCham Westpac Australia-China Business Awards 2010 at the Australian pavilion, Shanghai World Expo. We have been recognised a as one of three finalists for the ‘Business Enterpreneurial’ Category. The Mailman CEO Andrew Collins accepting the nomination A special thank you to the crew at Mailman. For a review of what we’ve completed in the pas