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Top 5 Social Media Campaigns #4
Andrew Collins
  • Nov 1, 2011

Top 5 Social Media Campaigns #4

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA – Designated Driver Campaign Watch video here… Objective To create a Public Service Announcement which really sticks in the memory. To really connect with viewers in a way that the most PSA’s fail to do. To create a wave of realization about the dangers of Drink Driving which would spread all over cyberspace. Concept The Texas Department of Transpo

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