
Ignore Crowds, Focus on Tribes
Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the real value lies. One basic principle we’ve seen promoted and more often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the validity of this argument is actually very weak. The merits of a crowd – as defined by most dictionaries define it as ‘a collection of people’. Now although the logic behind communicating to a large