Listening to current marketing principles today; one can easily become distracted in the multitude of social media channels and where the real value lies.  One basic principle we’ve seen promoted and more often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the validity of this argument is actually very weak. The merits of a crowd – as defined by most dictionaries define it as ‘a collection of people’.  Now although the logic behind communicating to a large

Strive not to be a success, but rather to be of value. A. Einstein Someone had it right very early – the digital age is now living proof of how a value led strategy can lead to greater relationships with customers, long term engagement and can literally win substantial market share. What I’m really saying is this: If you have a great product, you can merely lead with value (specific to that audience), listen and open the doors to your brand. The Chinese market is certainly in