As feature in Fast Company. We are in quite the conundrum – to innovate NOW or face extinction. How many of you are facing the same question? If you’re based in Shanghai and focused on the outdoor media business, you’d be hard pressed to not consider your alternatives. For the competition are dropping like flies. In a country where the whole concept of storytelling (advertising) is still in its infancy, it’s a difficult decision to jump in and innovate when the basics are sti