Roaming though one of the many Shanghai shopping malls one could not help but wonder where everyone was? The place was empty, populated with the low paid workers tirelessly keeping it clean. Meanwhile, a few fiber-optic wires away, a booming mall was busy catering to the 250m+ customers enjoying a hassle free shopping experience. That mall was Taobao. Whether it be a casual or luxury shopper–intellectuals (refined, less brand focused), followers (doing just that), lovers (big

With the sheer size of China’s booming luxury market, one can easily be fooled into thinking your product will produce a certain success.  As we’re learning more and more the type of luxury buyer you are in fact selling too are far different between one another than you think.  More so, if you are not familiar with whom you are selling to within this luxury buying group; it’s simply bad business. Analyzing the typology of the luxury consumer in China is difficult at the best