With more than 720 million Chinese internet users, or “netizens”, China has become the largest social media market in the world. The proliferation of China’s social media for the past decade may not seem that surprising given its population and growing economy. Even with the strict implementation of Internet usage by the Chinese government, Chinese netizens are some of the most active users in the world, spending an average of 2.8 hours a day online via their mobile devices.

Forgive me father for I have sinned… It has been 2 years since my last confession. When I first began using social media (Facebook to be precise), it was all just one big game.  All my friends were using it and I wasn’t going to be the odd one out. As I was starting up an events business on the side, I saw Facebook as a great tool to help with promotions and marketing. I’m sure you are familiar with the egotistical Social Media maniac who collects followers and friends in ord

Over the coming weeks I’ll be sharing the Top 5 social media campaigns from the last 5 years. Here is number 4. Drink Driving PSA – Designated Driver Campaign Watch video here… Objective To create a Public Service Announcement which really sticks in the memory. To really connect with viewers in a way that the most PSA’s fail to do. To create a wave of realization about the dangers of Drink Driving which would spread all over cyberspace. Concept The Texas Department of Transpo

It’s now 2011 so we’ve short listed the TOP 8 Chinese social networks, ecommerce and search sites you must use (or at least consider) when creating your Chinese social media strategy. Big players such as taobao (listed below) is by far the most dominant force in online purchase for Chinese globally.  Although the major social networks of RenRen and Kaixin and large, they do not always present the best options for modest companies (with modest budgets). The Top 8 China Social

The “Facebook of China,” could be coming to the U.S. Oak Pacific Interactive, makers of China’s most popular social networking site Renren, is eyeing a U.S. initial public offering, reports Reuters. The company has hired Credit Suisse Group AG and Deutsche Bank AG to underwrite the IPO, which should happen sometime in early 2011.Renren, which has 100 million users, is known as the “Facebook of China,” since in China, the Facebook of the world is banned. (So is Twitter.) Oak P