2019 Visit Seattle China new IP

Brand building, IP design

Business Objectives

Developing a new way to reach the Chinese travelers but creating a new IP specifically to serve this audience

Our Approach

Mailman created a brand new concept centered around Lucy, a newly created IP. Lucy was derived from a key motivation. She is the sister of Emma, a bronze statue located in Pike Place. Mascots have a strong affinity to Chinese people and 2019 was also the year of the pig. With a name Lucy, meaning “Road West”, we created her to cater and share her stories of Seattle to Chinese travelers.

Results

1x New IP for China
100,000+ Weibo discussions

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Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk
Private Policy

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 90263042
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailmangroup.com

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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