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1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

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1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

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Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Indonesia 
Bima Said 
Puri Bumi Respati, Blok C No.15 
Jl. SMEA 33 - SMIK Bambu Apus, Cipayung Jakarta 13890 


bima@mailmangroup.com

Tel: (+62) 811 924 777

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Consulting

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

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About

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Blog

Contact 

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AIB/MORE Digital Platform

China Digital Strategy

Business Objectives

AIB is a newly funded NBA athlete media channel driving a new platform in China housing 100’s off high-quality​ athlete videos. AIB wished to grow a user base of downloads, expand to ecommerce and branded partnerships. They wished to engage an agency who could drive marketing, brand, social media and support with on the ground team for brand partnerships.

Our Approach

Mailman engaged as AIB’s principle agency, driving user downloads, social media content and partnerships. Mailman developed a launch strategy featuring NBA athletes short videos, media interviews and high frequency social media across Weibo.

Results

Mailman engaged as AIB’s principle agency, driving user downloads, social media content and partnerships. Mailman developed a launch strategy featuring NBA athletes short videos, media interviews and high-frequency​ social media across Weibo.

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