AIB/MORE Digital Platform

China Digital Strategy

Business Objectives

AIB is a newly funded NBA athlete media channel driving a new platform in China housing 100’s off high-quality​ athlete videos. AIB wished to grow a user base of downloads, expand to ecommerce and branded partnerships. They wished to engage an agency who could drive marketing, brand, social media and support with on the ground team for brand partnerships.

Our Approach

Mailman engaged as AIB’s principle agency, driving user downloads, social media content and partnerships. Mailman developed a launch strategy featuring NBA athletes short videos, media interviews and high frequency social media across Weibo.

Results

Mailman engaged as AIB’s principle agency, driving user downloads, social media content and partnerships. Mailman developed a launch strategy featuring NBA athletes short videos, media interviews and high-frequency​ social media across Weibo.

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