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Consulting

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Red Cards

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

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Contact 

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BBC Sport Digital Consulting

Global Digital Consulting

Business Objectives

The BBC, the UK's iconic national broadcaster has enjoyed remarkable success with its iPlayer service and in its website still has one of the world's leading sports news and analysis destinations. As a license-fee funded public broadcaster however, its ability to bid for and win premium sports rights has been hampered by rising rights prices and the competitive pressure of pay TV services. The BBC needed advice on what it should do in the field of live sports streaming

Our Approach

Seven League conducted detailed market analysis of global streaming trends, young audience behaviours, the sports rights landscape and which segments presented the best opportunities for the BBC. We provided a clear strategy of which sports rights to pursue and how to position the service. We helped define BBC's position with regards to non-premium and non-live rights. We provided a playbook for how to launch the new service, including a campaign theme and timeline with core B2B and B2C marketing messages outlined

Results

The BBC are currently working to implement Seven League's recommendations, using the playbook provided, which has implications over a number of business areas

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