BMG China Tour 2019

Digital Activation

Business Objectives

Grow and engage the BMG fanbase in China by leveraging off having the team in China while no other European football clubs were touring. BMG made the decision to visit China post-season, rather than pre-season, like most other European teams. This gave the club the advantage of being able to approach hardcore and casual fans. We were able to utilise this unique opportunity to and bring the club closer to the football communities across China.

Our Approach

Outside of digital activation, the team planned a majority of the player activities such as Guangdong Tower visit, printed Chinese signature cards, farewell banners, fans airport organisation, etc.

Results

Exclusive behind the scenes coverage, public training livestream (1M views)
Douyin launch,
Fans player Q&A sponsor activation. 3.2M Weibo reads,
55K follower increase in 10 days.

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Global HQ, China 

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+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

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Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


Janna@mailmangroup.com
Tel: (+65) 9638 0071

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Case Studies

Consulting

Agency

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About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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