BODOG

Sponsor Activation & Studio Show

Business Objectives

Bodog are a leading global sports gaming and online poker company. Headquartered in Canada. They were seeking a China based agency to create a brand strategy to grow the profile of Bodog in China, while not directly promoting gambling. This included social media activation, content and conversion led programs.

Our Approach

Mailman created a strategy driven by video and social media marketing. We began by producing a studio format show featuring popular Chinese KOLs and commentators. The show was a fun, lifestyle & sports program (talk show) which sparked more debate about trending sports topics. In addition we developed an online persona the ‘brother dog’ and developed social media channels to grow a community.

Results

25,000 leads
800,000 Weibo followers

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Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk
Private Policy

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 90263042
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailmangroup.com

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Case Studies

Consulting

Agency

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About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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