London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Case Studies

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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BrandUSA Official Outdoor Ambassador

Social media, Content production

Business Objectives

The outdoors has always been a popular topic for Chinese travelers, especially on the GoUSA social media channels. We decided to develop and create a brand new outdoor ambassador to write new exciting content about the great outdoors of the US. Producing one of the most influential KOLs in 2016 for America.

Our Approach

We sent Chase on 101 days trip, trekking through 32 National Parks and 61 destinations across 13 states. Through the eye of an avid outdoor lover, Chase managed to produce 3,200+ pieces of inspiring images and 106+ unique videos. Tying in with 2016’s National Parks Service Centennial, GoUSA Weibo & WeChat shared the unheard, original stories and the unseen sceneries of USA outdoor through the eye of an avid Chinese outdoor lover. Suggestions, tips, and itineraries were shared and ultimately produced first official China outdoors ambassador for GoUSA

Results

10+ PR Global and Local
6.5 Million Impressions
20K+ engagement across all channels

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