London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

© 2020 MAILMAN GROUP

Bringing BrandUSA to China

Brand strategy, Social media

Business Objectives

Activate US Tourism’s official brand presence in China and creating its brand guidelines and initial foray across different platforms

Our Approach

We did this by building a fan-base, nurturing and engaging with Chinese netizens on Weibo and WeChat to ignite their travel intention to the United States through engaging and informative posts, ready-to-use itinerary recommendations, compelling and interactive digital campaigns. We also established its initial media buy into top travel media and launched its official Chinese website. Through our marketing engine, we developed a state of the art partnership program for its 200+ partners to leverage off the Brand USA’s platforms in China.

Results

800,000+ Weibo Followers
100,000 WeChat Followers
1M Monthly Website Visitors
100M+ Impressions

Back to Case Studies here.