Chelsea Europa League Win

Digital Campaign & KOL Collaboration

Business Objectives

We launched a Final Hashtag in corporation with Weibo Sports, created a series of original cartoons for winning moments such as the trophy win and a post-match giveaway (10K engagement). On Douyin, four topic related videos got over 350K likes.

Our Approach

Collaborated with 3 KOLs, incl. Chinese superstar Yang Kun on Weibo (4.7M Weibo fans), he cheered for the team and showed off the new season kit. We reposted with a big giveaway, and the two posts collected over 7,000 engagements combined. 

Results

400K Cross-Platform Engagement
4.5M Impressions & over 7K discussions

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