Chelsea on the Road

Football & Tourism & KOL Video Series in SEA

Business Objectives

Chelsea invited Roxana, a popular football TV program commentator, as a KOL, to visit three Chelsea fan clubs in southeast Asia and attend the pre-season match in Perth Australia shooting a 20 episode video serial.

Our Approach

Original content cross-over of tourism & football which successfully reach the tourism interested audience during the off-season period. Food and country specific traditions were shown & later applied to the players, i.e. Jianzi match of two players.

Results

16M Total Videos Views

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