London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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FIFA China Sponsor Digital Activation

China Digital Sponsorship Activation

Business Objectives

FIFA had secured 5 Chinese sponsors as global partners. To better provide value to those sponsors and to engage Chinese consumers FIFA engaged Mailman to provide digital solutions, creative campaigns and production to deliver measured digital media value and engagement to sponsors.

Our Approach

Mailman reviewed the brand proposition of each major sponsor and created a unique FIFA / brand digital campaign. Each campaign included creatives, production, delivery and measurement. Campaign’s were valued using a FIFA standard media valuation.

Results

$8.2 million total media value across sponsors (2018 FIFA World Cup overall)
276 million views across campaigns (2018 FIFA World Cup overall)

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