Juventus Ongoing Digital Growth

Commercial Growth

Business Objectives

As Italy's most decorated club, one of Europe's giants and boasting a global online fanbase, Juventus is constantly driven to lead the way on digital

Seven League's relationship with the club started in 2014 with an audit of their digital operations. Since then the club has continued to prosper and we have been proud to support the club in many areas, helping build them into the brand they are today.

As ever, the challenge is to keep up with the pace at which our industry changes; from tech advances and consumer behaviours, to player accessibility and deep data, Juventus are focused on ensuring their on-field performance is matched by their digital operations.

Over the last five years, Seven League has been tasked with supporting the club in several areas, applying consultancy services to help them make critical decisions to grow their business globally

Our Approach

Our work has spanned the club’s entire digital ecosystem:

-Website & App Procurement & Vendor Management: In 2014 we helped identify and select a new website provider. Extremely satisfied with our approach and guidance through that process we ran that process again in 2018 (Web & App)
-Localisation Strategy: we helped shape the club’s international growth strategy for Middle East and USA
-Digital Sponsorship Valuation: we worked with the club to value and package their digital inventory for partners (across website, email and social media)
-Content Mix Analysis: we conducted a granular assessment of the club’s EN, IT and ESP content (Website and Facebook)
-Commercial Post Analysis: we helped the club truly understand the performance of their commercial activities on social media
-Content Monetisation: we helped the club identify new revenue streams through digital and social media
-esports strategy: we educated the club around esports and helped define their strategy in this growing area

Results

Over the last five years we have helped the club keep its finger on the pulse, solidifying its position as one of the world’s great sporting digital properties.

The club’s online platforms are not just fit-for-purpose, they are delivering huge value to the business and its partners. Juventus has seen rapid expansion of the brand in new territories and deep engagement with new audiences thanks to a well-executed strategic plan.

Website and social media content is optimised to meet both business and audience needs. Digital innovation has played a key role in the commercial growth of the club.

Seven League continues to support the club on a consultancy basis and, supported by Mailman Group in Asia, is committed to ensuring the club’s digital stature is world-class.

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