Kobe Bryant Digital Strategy

China Digital Strategy & Social Media

Business Objectives

An icon for over 20 years in the NBA, Kobe Bryant has become a symbol of success and hard work for a generations in China. Add by young people, respected by older, Kobe Bryant is the most desired global athlete in China. The challenge moving forward was transitioning his profile from current player to mentor, coach and creator, while also developing commercial opportunities.

Our Approach

Mailman was engaged in 2016 to begin managing the social media in China, which quickly moved to partnership management, e-commerce and press relations. The strategy was to develop unique forms of content based on the Mamba Mentality which resonates with local Chinese idols and thinkers, while finding many ways to engage his core audience.

Results

Sold paid live streaming interviews 1m RMB
Sold 3 x Commercial Partnerships Eleme, QCCR & Fun88 totalling $9,000,000 US
Sold Granity Studies book rights to Chinese publisher
Grew social media following to 9m, most followed in China
Secured major media interviews with CCTV

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Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

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Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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