LaLiga APAC Social Media Management

APAC Digital Strategy & Social Media

Business Objectives

LaLiga was aggressively expanding it’s business across the APAC region. The goals were to grow LaLiga fanbase and drive engagement across key markets Thailand and Indonesia; reward and foster greater relationships with fan communities and drive the LaLiga brand as the leading European football league to enjoy

Our Approach

Mailman was tasked with developing a concept “LaLiga & Friends”, to tap the very family / community spirit of the league. This featured weekly video series with local fan leaders and influencers sharing their passion with LaLiga. promoting the channel through local Thai/Indo influencers and creating ambassadors.

Results

15+ articles exposure among local sports media
45% follower growth on Twitter 
15x higher engagements vs LaLiga’s Twitter average
10x higher video views vs LaLiga’s Twitter average

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London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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