LaLiga APAC Social Media Management
APAC Digital Strategy & Social Media
LaLiga was aggressively expanding it’s business across the APAC region. The goals were to grow LaLiga fanbase and drive engagement across key markets Thailand and Indonesia; reward and foster greater relationships with fan communities and drive the LaLiga brand as the leading European football league to enjoy
Mailman was tasked with developing a concept “LaLiga & Friends”, to tap the very family / community spirit of the league. This featured weekly video series with local fan leaders and influencers sharing their passion with LaLiga. promoting the channel through local Thai/Indo influencers and creating ambassadors.
15+ articles exposure among local sports media
45% follower growth on Twitter 15x higher engagements vs LaLiga’s Twitter average
10x higher video views vs LaLiga’s Twitter average