LaLiga Celebrates Hari Kartini

Video Production & Distribution

Business Objectives

LaLiga celebrated Indonesia’s women’s empowerment day (aka Hari Kartini) with a series of original videos

Our Approach

We focussed on focusing on 1. inspiring women working in football at LaLiga and Indonesia and 2. promoting LaLiga Women’s League teams and players. The account cross-promoted the content online with LaLiga club SD Eibar and local Persijap Jepara FC.

Results

15+ Indonesian media exposure
45% follower growth on Twitter

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