Managing NFL 32 Teams Across Chinese Social Media

Multi Account​ Management

Business Objectives

The NFL face a difficult task of developing a audience for the entire NFL roster of teams. They each have their own brand personality, values, and content strategy they wish to deploy in China. The challenge is how do you develop a team who has the knowledge of NFL football in China, and can build and deliver on content strategies across all 32 tams without create a large team.

Our Approach

The NFL partnered with Mailman & KAWO to build an enterprise solution whereby all 32 teams social media profiles could be developed, managed and reported on in on location. KAWO provided the technical solution and platform, while Mailman provided the strategy, content production and community building.

Results

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Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk
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APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 90263042
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailmangroup.com

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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