Monash University Brand Concept in China

Social media,

Business Objectives

Monash was tasked with finding an agency to develop their global brand messaging for the China Market

Our Approach

Understanding the unique insights and drawing from our extensive research on the Chinese audiences, we localized Monash University’s global campaign “If you don’t like it, change it” by naming it “敢变” in China and extending its inherent meaning. We developed in market creatives and topics that sparked discussions across digital while protecting the client’s brand integrity in China.

Results

10M+ Weibo discussions

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