NFL Academy Strategy
The NFL had a vision to bring an Academy to London, to invest in the UK market, provide a pathway for talented athletes to play the sport and invest in its partnership with Tottenham Hotspur. The League felt instinctively that the Academy could also provide a rich channel of content that would appeal to younger audiences. What they needed was an agency that could bring this aspiration to life.
Seven League created a vision to make the NFL Academy the most aspirational youth sports channel in the UK. Uniquely, we are working with youth athletes without a media profile and turning them into social influencers in their own right. We are working with their contemporaries to film authentic moments from their training and social lives and distributing them on social media. And we're curating their best moments with some of the world's most famous athletes, like Odell Beckham Jr and Juju Smith Schuster.
NFL Academy digital channels have experienced high levels of growth and engagement since launch and are becoming go-to destinations for new, younger audiences