Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Indonesia 
Bima Said 
Puri Bumi Respati, Blok C No.15 
Jl. SMEA 33 - SMIK Bambu Apus, Cipayung Jakarta 13890 


bima@mailmangroup.com

Tel: (+62) 811 924 777

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

​Subscribe​ to China Sports Business Weekly and Red Card reports >

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo

© 2019 MAILMAN GROUP

NFL Academy Strategy​

Digital Consulting

Business Objectives

The NFL had a vision to bring an Academy to London, to invest in the UK market, provide a pathway for talented athletes to play the sport and invest in its partnership with Tottenham Hotspur. The League felt instinctively that the Academy could also provide a rich channel of content that would appeal to younger audiences. What they needed was an agency that could bring this aspiration to life.

Our Approach

Seven League created a vision to make the NFL Academy the most aspirational youth sports channel in the UK. Uniquely, we are working with youth athletes without a media profile and turning them into social influencers in their own right. We are working with their contemporaries to film authentic moments from their training and social lives and distributing them on social media. And we're curating their best moments with some of the world's most famous athletes, like Odell Beckham Jr and Juju Smith Schuster.

Results

NFL Academy digital channels have experienced high levels of growth and engagement since launch and are becoming go-to destinations for new, younger audiences

Back to Case Studies here.