Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Indonesia 
Bima Said 
Puri Bumi Respati, Blok C No.15 
Jl. SMEA 33 - SMIK Bambu Apus, Cipayung Jakarta 13890 


bima@mailmangroup.com

Tel: (+62) 811 924 777

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Case Studies

Consulting

Agency

Regions

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© 2019 MAILMAN GROUP

Roland Garros China Digital Strategy

China's Digital Strategy & Community Build

Business Objectives

RG is one of 4 Grand Slam Tennis events around the world. The challenge was to deliver. A compelling digital strategy and influencer campaign to ignite passion and interest in the event above other grand slams.

Our Approach

Mailman developed a multi faceted digital strategy including influencers on site, rich social media content, fan engagement and a major celebrity tour ensuring maximum exposure across online and traditional media. In addition we created over 3 hours of short video content for distribution across online streaming platforms. The results we’re impactful, with the 2019 year delivering a 50% increase in hashtag reads and over $5.8m of social media value.

Results

Hashtag reads #RG19: 500 million leading in all 4 Grand Slam events
Follower growth: 130k
Media value: 5.8+ million USD

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