Roland Garros China Digital Strategy

China's Digital Strategy & Community Build

Business Objectives

RG is one of 4 Grand Slam Tennis events around the world. The challenge was to deliver. A compelling digital strategy and influencer campaign to ignite passion and interest in the event above other grand slams.

Our Approach

Mailman developed a multi faceted digital strategy including influencers on site, rich social media content, fan engagement and a major celebrity tour ensuring maximum exposure across online and traditional media. In addition we created over 3 hours of short video content for distribution across online streaming platforms. The results we’re impactful, with the 2019 year delivering a 50% increase in hashtag reads and over $5.8m of social media value.

Results

Hashtag reads #RG19: 500 million leading in all 4 Grand Slam events
Follower growth: 130k
Media value: 5.8+ million USD

Back to Case Studies here.

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk
Private Policy

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


(+65) 90263042
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailmangroup.com

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

  • Instagram - White Circle
  • Facebook - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle
  • WechatIMG12273
  • weibo-social-logo
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Twitter - White Circle

© 2020 MAILMAN GROUP