London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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Simon Shopping China Market Strategy

Digital strategy, Social media

Business Objectives

With over 200 shopping destinations, we were charged with helping the Chinese understand where to shop, why and how best to do it.

Our Approach

Using a travel strategy to position Simon as the shopping authority for any destination, we developed a social and media strategy to connect with travelers who were traveling to the USA. We created an interactive WeChat Mini Program, offline to online direct conversations at selected centers and even a 3-D printed Pig to generate word of mouth awareness and user-generated content online. Simon is the most engaged shopping destination account online

Results

60M+ Impressions
250,000+ Digital Followers

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