Steve Nash Douyin Launch

Social Media, Digital Strategy, and Commercialisation

Business Objectives

As the first player to kick off MORE SPORTS Douyin MCN, Steve Nash's Douyin account was launched on March 9th. The goal is to grow Nash’s branding across China social and provide commercialization opportunities for both Nash and MORE Sports

Our Approach

1. Consultancies for players and MORE Sports for a 12-month Douyin strategy
2. Collaboration with Nash to produce viral Douyin clip
3. In partnership with Douyin for huge promotional package for Steve Nash

Results

- 600K follower growth within the first 24 hours - the second fastest-growing Douyin account among all NBA players.
- 10M+ video views and 780K+ engagements for launch video - the third most engaging launch post among all NBA players.

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