Tottenham Hotspur China Digital

China Digital Strategy & Social Media

Business Objectives

Tottenham Hotspur are one of the most highly regarded football clubs in the world, yet in China it is considered a second tier followed team. They wanted to invest in a holistic digital stagey to develop a new band of followers, targeting a new generation of fans who would grow with the club.

Our Approach

Mailman was commissioned with developing the China digital strategy in 2014, and still remains today. The strategy has been to develop a very Chinese communication plan, driven with fan ambassadors, viewing parties and celebrating the ‘Spurs way’ of football. Mailman has developed social media across WeChat, Weibo, DouYin, managed tour activation and now e-commerce.

Results

Top 7 team across Red Card report in China
3m Followers across Weibo
Top 10 engagement across all football clubs

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Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk
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Singapore 

Mailman Pte. Ltd..

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(+65) 90263042
Janna@mailmangroup.com

Los Angeles

Gideon Clark
 

+1 216 456 7782 

gideon@mailmangroup.com

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Case Studies

Consulting

Agency

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About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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