London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

Global HQ, China 

1199 Middle Fuxing Road, Building A, 301, Shanghai 200025

+86 21 6445 9899

Info@mailmangroup.com

London

1st Floor, The Windsor Centre

15-29 Windsor Street, London

N1 8QG

+44 203 637 7447

Info@sevenleague.co.uk

APAC HQ
Singapore 

Mailman Pte. Ltd..

5 Shenton Way, UIC Building, #11-S1103 Singapore 068808


edoardo@mailmangroup.com
Tel: (+65) 81620913

Case Studies

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Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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UFC Chinese Digital and Community Building

Digital, Social Media, Community Management

Business Objectives

UFC were entering China across social media in 2014 with the view to becoming a mainstream sport. This coincided with the first event in Greater China with a major fight held in Macau. UFC were looking to engage an agency who knew the local sports media, sports communities and with capabilities to grow the community.

Our Approach

Mailman was engaged in 2014 initially to drive media engagement and fan engagement for the Macau event. The event was successful and it kicked off what is now a 5 year partnership. Mailman developed a strategy to drive short form video throughout Youku to drive interest and begin to tell local stories. Now managing over one hundred thousand fan communities across Weibo, WeChat, Douyin and Youku.

Results

100,000+ following on WeChat, 2nd only to Manchester United & NBA
Sold out areas in China

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