Visit California Video Series

Content production, Filming

Business Objectives

Understanding that authenticity is one of the keys to developing travel stories, we sent one KOL to several universities across Visit California to interview Chinese students

Our Approach

Through a series of 3 videos and 1 mini-movie to showcase California. We followed Nina as she went on a road trip to from San Francisco to Los Angeles while visiting UC Berkeley, Pepperdine, and Pomona talking with local Chinese students. She discovered hidden gems, went on unique experiences, and created a memorable video that showcased Visit California through the eyes of an influencer.

Results

4M Impressions
2,000 engagement

Back to Case Studies here.