Weidenfeller China Tour
Fan Event Organisation
Former German footballer Roman Weidenfeller visited China as a BVB ambassador. Our aim was to grow his and the club's name in China through media interviews, fan event visits, and social content creation.
Mailman leveraged the presence by shooting a three-part studio show (1+M views) on Weibo. After, we visited the “deutsche Schule Shanghai”, where Mailman covered the signing ceremony of BVB, signing an official partnership with the school.
Mailman organised a fan event in Shanghai, which over 200 fans attended to see the former BVB keeper and Badminton World Champion Wang Yihan. 8 partners and sponsors of BVB were activated & 10 local media covered the event, organised by us.