Seven League is a global sports digital consultancy
Accelerating digital
Seven League provides consultancy and agency services to accelerate the digital performance of the biggest names in sport.
We create and execute strategy, produce engaging content, improve the use of social media and can help clients deliver against their wider business objectives.
We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue.
Strategy
Digital Audit
We provide a full review of organisations' digital operations, evaluating everything from content, to products and platforms, commercial integration and organisation structure.
Digital Strategy
We help organisations build a strategic digital roadmap based on the overall business vision and audience needs.
Transformation
We work alongside our clients to ensure they have the best organisational structure, skills and culture to deliver on their digital business objectives.
Embed People
We support transformation by providing expert digital people who support the change, train and develop systems for ongoing success.
Digital Education
The pace of digital change is immense, we can keep you abreast of the changes that matter. We offer briefings, coaching sessions and one-to-one mentorship to senior executives in the sports industry.
Innovation & Ideation
We thrive on innovation. We rally the best minds and focus on solving complex digital opportunities or solutions which bring value to your organisation.
Business & Commercial
Commercial Growth
We develop business cases for investment in digital operations, including business plans with rigorous financial modelling to ensure commercial growth is built on solid foundations.
Audience Insights
With our dedicated internal research and analytics team crunching data, we drive insights from website and social analytics to commercial digital revenues.
Market Expansion
Through our global footprint, we assess International expansion opportunities across media, commercial and audience building. We help craft your roadmap and expectations for success everywhere that matters.
Channel Strategy
We design content and channel management plans for clients looking to reach specific audiences across global markets, addressing brand, commercial and audience needs.
Branded Content
We help you create content formats and new inventory for commercial partners, often identifying new revenue opportunities and delivering more valuable brand association for partners.
Reporting & Benchmarking
We create bespoke reporting formats across web, social media and commercial digital properties to fit your needs; including content performance, e-commerce, or simply tracking growth rates.
Technology
Technology Stack
We ensure we maintain excellent knowledge of the digital product market and can act as your 'triage' service for all inbound approaches.
Platform Strategy
We provide independent advice on the selection of everything from content management systems to video platforms based on our extensive experience.
Procurement
We use a proprietary RFP methodology and scoring system alongside our deep understanding of the supplier, agency and vendor landscapes to deliver the best outcomes in procurement.
Vendor & Project Management
We bridge any gaps in your organisation between the articulation of business needs to a technology vendor, and the interpretation of technical documents that come back in response.
Learn more from our case studies
FC Barcelona Service Design
FC Barcelona is one of the world’s most recognisable and prestigious sports brands. The club has an immensely complicated range of products and services, with a diverse and global set of audiences, which makes effective planning, resource distribution and commercial delivery complex. Our position as experts meant we were able to give clear perspective on the complex digital ecosystem. Seven League was asked to look at the bigger picture and achieve clarity on the total service design in order to deliver market leading user experience and commercial viability
BBC Sport Streaming Strategy
The BBC, the UK's iconic national broadcaster, has enjoyed remarkable success with its iPlayer service. In the BBC Sport website it has one of the world's leading sports online news and analysis destinations. However, in recent years its ability to bid for and win premium sports rights has been hampered by rising rights prices and the competitive pressure of pay TV services. The BBC needed advice on what it should do in the field of live sports streaming to boost usage of the iPlayer, to give its rights team a steer on which sports rights to pursue and to give consumers a clearer idea of the BBC's sports offering. Seven League was commissioned to assist
Premier League Localisation Strategy
The Premier League is the most watched league in the world; It is broadcast in over 200 territories, reaching in excess of 700 million homes and with an estimated audience of over 4.7 billion people; At the time of this project PremierLeague.com was translated into 6 languages, but with no truly localised content; The Premier League had identified key strategic markets for investment through digital channels; Seven League was engaged to advise on strategy and approach to these markets through a dedicated and detailed localisation study
