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Case Studies

Consulting

Agency

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About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

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Accelerating digital

Seven League provides consultancy and agency services to accelerate the digital performance of the biggest names in sport.

We create and execute strategy, produce engaging content, improve the use of social media and can help clients deliver against their wider business objectives. 

We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue. 

Strategy

Digital Audit

We provide a full review of organisations' digital operations, evaluating everything from content, to products and platforms, commercial integration and organisation structure.

Digital Strategy

We help organisations build a strategic digital roadmap based on the overall business vision and audience needs.

Transformation

We work alongside our clients to ensure they have the best organisational structure, skills and culture to deliver on their digital business objectives.

Embed People

We support transformation by providing expert digital people who support the change, train and develop systems for ongoing success.

Digital Education

The pace of digital change is immense, we can keep you abreast of the changes that matter. We offer briefings, coaching sessions and one-to-one mentorship to senior executives in the sports industry.

Innovation & Ideation 

We thrive on innovation. We rally the best minds and focus on solving complex digital opportunities or solutions which bring value to your organisation.

Business & Commercial

Commercial Growth

We develop business cases for investment in digital operations, including business plans with rigorous financial modelling to ensure commercial growth is built on solid foundations.

Audience Insights

With our dedicated internal research and analytics team crunching data, we drive insights from website and social analytics to commercial digital revenues.

Market Expansion 

Through our global footprint, we assess International expansion opportunities across media, commercial and audience building. We help craft your roadmap and expectations for success everywhere that matters.

Channel Strategy 

We design content and channel management plans for clients looking to reach specific audiences across global markets, addressing brand, commercial and audience needs.

Branded Content

We help you create content formats and new inventory for commercial partners, often identifying new revenue opportunities and delivering more valuable brand association for partners.

Reporting & Benchmarking

We create bespoke reporting formats across web, social media and commercial digital properties to fit your needs; including content performance, e-commerce, or simply tracking growth rates.

Technology

Technology Stack

We ensure we maintain excellent knowledge of the digital product market and can act as your 'triage' service for all inbound approaches.

Platform Strategy

We provide independent advice on the selection of everything from content management systems to video platforms based on our extensive experience.

Procurement

We use a proprietary RFP methodology and scoring system alongside our deep understanding of the supplier, agency and vendor landscapes to deliver the best outcomes in procurement.

Vendor & Project Management

We bridge any gaps in your organisation between the articulation of business needs to a technology vendor, and the interpretation of technical documents that come back in response.

Learn more from our case studies

NBA London Games Digital Activation 

As one of the world’s most dominant sports leagues, the NBA focused on a local approach and content production. For Europe, five new European language based channels were established to grow the connection with a special focus on NBA Sundays and the NBA London match. In China and Asia, we developed a new content approach to these unique markets, concentrating on Douyin as their primary platform. 

BBC Sports Digital Consulting 

The BBC are currently working to implement Seven League's recommendations, using the playbook provided, which has implications over a number of business areas. The launch of the new service, while not currently public, will completely reposition how the BBC broadcasts sport and will ensure the broadcaster's relevance in sports broadcasting for the next five-ten year period.

Premier League Localisation Strategy

Seven League were engaged to advise on the strategy, approach and execution to these key markets and delivered a comprehensive report, building the overall strategy and tailored approach by key audience group sand market. This included identifying key audience groups, product and platform recommendations, project execution plans, new organisational structure to support the strategy and financial modelling to support the investment needed.