• Andrew Collins

AFL meets the Press

The Australian Football League have acquired a great amount of exposure as a result of the commitment to Chinese citizens.   A lesson to take from the AFL experience moving forward is important when considering a broader China strategy.  The fact is when you start to speak directly to a market; it gets attention.  Especially when they were not expecting it.

The AFL have seen great exposure in both the Australian press and Chinese national press as seen below.


The Australia Network Television covered the story



The Age – Australia’s premier newspaper



Victoria Government



China Daily – Major national press



China Daily – Again



China Daily – More again


For more information on the press please contact us.

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