The Australian Football League have acquired a great amount of exposure as a result of the commitment to Chinese citizens. A lesson to take from the AFL experience moving forward is important when considering a broader China strategy. The fact is when you start to speak directly to a market; it gets attention. Especially when they were not expecting it.
The AFL have seen great exposure in both the Australian press and Chinese national press as seen below.
The Australia Network Television covered the story
The Age – Australia’s premier newspaper
China Daily – Major national press
China Daily – Again
China Daily – More again
For more information on the press please contact us.