Last week the champion Spanish BBVA Primera Liga team Atletico Madrid entered into a 2 year commercial agreement with Chinese telco giant Huawei.
The agreement officially announced at a press conference attended by Atletico President, Enrique Cerezo, who was joined by marquee players, Gabi Fernandez, Koke and Arda Turan, along with Atletico’s sporting director Jose Luis Perez Caminero and club delegate Clemente Villaverde.
Huawei’s Richard Ren, president of Huawei Consumer in Western Europe, in the signing of a two-year accord which will see Huawei’s logo appear on Atletico’s official shirts as well as the two collaborate in “a multitude of communications and promotional activities.”
Cerezo said the accord strengthened Atletico’s strategy of growing alongside the world’s leading companies and that there was no better way to do that then is forming a relationship with the world leader in telecommunications.
Richard Ren said the agreement showed Huawei’s continued dedication to the Spanish market and highlighted the companies integration in Spain.
This agreement further deepens the Atletico Madrid’s link with China and reaffirms the global push to internationalise European club football teams.
The club already has a collaboration accord with Chinese Super League club Shanghai Shenhua and also forms part of the “Wanda Project” which sees them train 30 Chinese youngsters in Spain, with a view to helping create a new generation of Chinese soccer talent.