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  • Writer's pictureAndrew Collins

China is not impressed by the Big Baller Brand ZO2 Primes

China is the second largest sneaker market in the world. It is also home to the fastest growing and most active online community in the world.

Over the past 8 hours, twitter has blown up following the release of the Big Baller Brand ZO2 Prime sneakers, the first signature shoe of NBA prospect Lonzo Ball. Unsurprisingly,  China has also taken notice of the release and is having its own say on Sina Weibo.

Overall, Chinese netizens have not been showing the ZO2s much love. Due to college basketball’s low profile in China, Lonzo Ball is not widely known. This has lead to a lot of users questioning who he is and why he’s got his own line of shoes.

“Even if he play’s very well in the NBA the shoe still won’t be worth it”

Some fans, who clearly keep a close eye on the NBA, have heard of him and are echoing the sentiments of many US twitter users in their disapproval of his father’s marketing antics.

“His Dad is just digging a hole for him”

“What the hell? These look like a fake boost”

The main cause of consternation worldwide is the $495 price tag which comes with the shoes. This has caused a certain amount of outrage in the US, however, in China, the general attitude has been more along the lines of why anyone would spend that much money on a pair of sneakers, particularly as they are not a special release or bear the name of someone who’s actually played in the NBA. There have also been many people comparing the shoes to the low version of the Kobe 11s, which retail for around a third of the price.

“Only rich, stupid people will buy this shoe!”

Mailman is the leading China sports marketing platform. We help global rights holders, athletes, and leagues build a successful business in China. We serve, invest and partner with our clients at every opportunity.

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