When reviewing statistics in China it’s very easy to become engrossed in quantifying a accurate number for a domestic strategy. The advantage online offers is simply ‘no barriers to locations’ and by far offers the easiest form of entry. Talk to Mailman how we’ve supported clients with an online entry strategy seeing immediate sales.The introduction of the “one-child campaign” in the 1970s helped to reduce fertility rate considerably. Together, with the decrease in mortality rate, China now faces the problem of an aging population. The increasing proportion of elderly people of age over 65 will raise from 8.1% in 2007 to 20% about 2040.
Moreover, there will be a decrease in the ratio of working people to support each elderly from 5 to 1 to 3 to 1. This results in an increase of amount of money needed to pay by individual to support the elderly group. This is further explained in the forecast that by 2050 the elderly group will increase by 422 million and the working group (below age of 50) will decline by more than 165 million.
Below is the chart of China population and trends by age groups from year 1964 – 2008:
Population trends for age groups in China
The following graph represents urbanization figures for the major cities in China.
Urbanization in China
The following chart reflects the declining growth rate of population.
Population Growth Rate
This information can be used to properly assess your potential market.