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  • Writer's pictureAndrew Collins

China Sports Business Weekly | 15th December

Updated: May 27, 2019

Here are the top sports business news stories you need to know from this week:

Juventus Introduces Licensed Products in Asia

Juventus FC has rolled out officially-licensed products in Japan, China, and Australia to expand and strengthen its presence globally. The deals were brokered by Juventus’ licensing representative, IMG, as part of their expansion strategy. Juventus has also introduced new product categories such as apparel, gadgets, car accessories and luggage. Read more on Drum (English)

  1. Mailman Takes: Juventus’ “beyond football” approach, which includes a new identity on becoming a global brand operating in new markets and sectors, has been in action for over a year. Now they have reached China. Having launched their Juventus App and VR service in China, the brand is moving into diverse new categories and products in Asia.

FIBA Signs Long-term Deal with the CBA 

The Chinese Basketball Association (CBA) has struck a deal with the International Basketball Federation (FIBA) for Shenzhen to host the 3×3 Asia Cup until 2021. The event will be staged at Shenzhen’s Nanshan Cultural & Sports Center. Read more on SportBusiness (English)

French Football Federation Partners with NetEase

Netease will be granted exclusive access to France’s men’s national team during the 2018 Fifa World Cup, which will include interviews and archived footage of matches. It will also have access to training sessions and press conferences throughout the tournament. Read more on SportsPro (English) 

  1. Mailman Take: The French Football Federation (FFF) and the French Football League (LFP) have opened an office in Beijing. The aim is to raise the profile of French football leagues in China, increase local interactions, execute business development and strategic plans, and find Chinese broadcast partners and sponsors. By partnering with NetEase, the FFF will have in-depth news reports and gain wide exposure during the 2018 World Cup.

The CBA Signs Australian Partnership

The Chinese Basketball Association (CBA) has signed a strategic partnership with the Australia National Basketball League (NBL). The two parties will work together on player training and coach development, as well as organising international invitational tournaments. Read more on Tencent (Chinese)

CFA and JSA Agree on Partnerships

The inaugural Japan-China Soccer Summit was held in Tokyo earlier this week. At the summit, the CFA (China Football Association) and Japan Soccer Association (JSA) agreed on a partnership involving coach training, youth training, and national team player development programmes. Read more on Hochi (Japanese)

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Mailman is a sports digital consultancy and marketing platform and a leader in the China Sports Marketing industry. We help global rights holders, athletes, and leagues to build a successful business in China.

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