• Andrew Collins

China Sports Business Weekly | 16 June

Updated: May 29, 2019

Here are the top sports business news stories you need to know from this week:


Tencent Partners with FIFA


Tencent has signed a partnership deal with FIFA for the digital broadcasting rights for the 2017 Confederation Cup which is being held in Russia. This this the first time that FIFA has partnered with a Chinese digital media platform. Read more on Tencent (Chinese)


Juventus Sign Global Partnership with Ganten Water


Juventus announced that Chinese mineral water firm, Ganten Water, will be the club’s official water partner for three seasons from 1st July 2017. The deal further reinforces Juve’s relationship with China. Last year Juventus launched their Chinese online store on Alibaba’s TMall Global platform. Read more on juventus.com (English)


Alisports Partner with The International Ski Federation


The International Ski Federation (FIS) has entered into a cooperative agreement with Alisports. The collaboration is designed to promote the “Get into Snowsports” plan which aims raise the profile and popularity of winter sports in China ahead of the 2022 Winter Olympics in Beijing. Skiing’s global governing body aims to increase participation in China from its current level of 15 million people to 300 million by 2022. Read more on SportsPro (English)


Former England Boss, Fabio Capello, Appointed Jiangsu Suning Manager


Former England manager Fabio Capello has been appointed as the head coach of Chinese Super League side Jiangsu Suning on an 18-month contract. In addition to coaching the first team, Mr Capello will offer strategic guidance on club operations, coach training, and youth development programs. Read more on ESPNFC (English)


COC Generated RMB 3 Billion RMB During 2009-2016


The latest Chinese Olympic Committee (COC) development report shows that between 2009 and 2016, the COC partnered with 10 companies and generated nearly RMB 3 billion of income. The partner companies included sports apparel, dairy, hotel, Internet and nutrition brands. From 2017 to 2024, the Beijing Winter Olympic Committee will take over the COC’s duties and will assume control of all the market development functions. Read more on people.cn (Chinese)


PRC Ministry of Finance Issues RMB 930 Million to Support Sports Facility Operation


China’s Ministry of Finance recently announced the issuing of a further RMB 930 million to support the operation of 1257 public sports facilities across China. These facilities are accessible to the public for free or at considerably lower prices than private health clubs. From 2014 to 2017, the Ministry of Finance has spent a total of RMB 3.5 billion supporting sports facility operation across the country. Read more on Lanxiong (Chinese)

Jingdong Acquires Two eSports Teams

Chinese e-commerce giant, Jingdong, acquired two LPL eSports teams. The teams will now be known as JDGaming and JoyDream. Meanwhile, Jingdong announced their intention to move further into the entertainment industry by increasing their business assets in gaming, animation, film, and sports. Read more on SportsMoney (Chinese)


Chinese Sports Apparel Company Becomes Official Partner of 2018 Asian Games


Chinese sporting attire brand 361° announced on Thursday that it has become an official partner of the 2018 Asian Games, which will be held in Jakarta. It is the third time 361° has sponsored Asia’s largest sporting event, following partnerships with the 2010 and 2014 editions. Read more on Xinhua (English)


Arsenal FC Partners with Chinese Sports App Dongqiudi


One of China’s top sports apps, Doingqiudi, announced a deal which makes them the official regional partner of Premier League team Arsenal. This comes after a similar deal with Manchester City, which was announced in April. Read more on SportsMoney (Chinese)


Infront Partners with Suzhou City


Infront Sorts & Media China have signed an agreement with the Suzhou Municipal Government which will see them bring more high profile basketball, football, marathon, and winter sports events to Suzhou. The two parties are also believed to be in discussions over the establishing of a formal sports fund. Read more on SportsMoney (Chinese)

Mailman is a China sports digital marketing agency. We help global rights holders, athletes, and leagues build a successful business in China.


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