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  • Writer's pictureDenis Green

China Sports Business Weekly | 16th September

Hello Industry Friends, here is the very latest news and insights from China. 📰 Headlines: Cartier signs Olympic gold medalist, WTT adds two more events, PSG Féminine signs two Chinese internationals, Nike taps into podcast trend, Song Yadong eyes history, and Dou Zecheng is announced as Lululemon ambassador.


🗞️ Top Industry News Cartier Signs Olympic Gold Medalist Su Yiming The luxury brand announced China's youngest Winter Olympic champion as the new Friend of Maison with the unveiling of a new short film for the Cartier Juste un Clou collection. Su Yiming also became the first global ambassador athlete of Cartier. Read more on Ecosports (Chinese) 💡 Mailman Take: The stylish snowboarder, represented by Endeavor China, has become one of the hottest properties for global brands since he announced himself to the world at the Beijing 2022 Olympics. Still only 18, Su Yiming has the talent and personality to become one of the biggest names in winter sport, globally. WTT Adds Two More China Events The World Table Tennis Association announced that WTT will run the world team championships in Chengdu from September 30 to October 9. There will then be a WTT Series event in Macau from October 19 to 23, the WTT Champions Macau. This event will include a 32-person men’s and women’s draw and will have an $800K prize pot. Read more on SportBusiness (English) and Sohu (Chinese) 💡 Mailman Take: Another vote of confidence by WTT for China’s return to live sporting events. The organisation’s Chengdu event is only a few weeks away, with every global sports IP wishing them a smooth and successful tournament.


PSG Women’s Team Signs China Duo After Li Mengwen, PSG Féminine made their second signing from Shanghai Women's FC: Yang Lina, the top tackler of the Chinese Women’s Super League last season. The 28-year-old central midfielder has been a pivotal player of China National Team for the past few years. Read more on Xinhua (English) and Ecosports (Chinese) 💡 Mailman Take: China’s national women’s football team regularly produces high-level talent, to which PSG is no stranger. China’s superstar Wang Shuang spent a successful season with PSG, and now Li and Yang follow in her footsteps. PSG is one of the most popular European football teams in China, and these signings will only help the club’s brand grow stronger in China and across Asia.


Nike Taps into China’s Rising Podcast Trend The global brand teamed up with China’s premier podcasting and digital audio company JustPod to create a podcast of its own called “Nei Ting”. Hopping on the rising podcast trend in China, Nike invites not only professional athletes but also various sports enthusiasts to talk about sports as a way of life. Read more on DAO (English) and Lanxiong Sports (Chinese) Song Yadong: The Man Fighting to Make UFC History Song has climbed to the very top of the world of mixed martial arts. He’s now just a few fights away from making history by becoming China’s first male champion in the Ultimate Fighting Championship. Read more on Sixth Tone (English) Dou Zecheng Announced as Lululemon Ambassador At the beginning of the 2022-2023 Golf America Tour, the sports & lifestyle brand officially announced that a Chinese professional golfer had joined the team of Lululemon ambassadors, in turn becoming the first Chinese golfer to sign with the brand. Read more on Ecosports (Chinese)


📰 Other News How China Became Big Business for Twitter Even as China bars 1.4 billion citizens from Twitter, its local authorities are splurging on global advertising on the site, helping make the country the platform's fastest-growing overseas ad market and one of its largest non-U.S. revenue sources. Read more on Reuters (English)


🤔 Opinion Will Global Luxury Brands Forget About Bilibili? Bilibili’s core problem is translating its still-impressive user growth to actual profitability. The platform has operated at a loss since listing on the Nasdaq in 2018, and it is unlikely that Bilibili can achieve its previously stated goal of getting in the black by 2024. Read more on Jing Daily (English)


Mailman is China’s leading sports digital agency. We exist at the intersection of digital & sports. We help top sports organisations & brands to build sustainable businesses in China, one of the world's most challenging markets. Mailman is part of the Endeavor network. Learn more about our story here.

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