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  • Writer's pictureAndrew Collins

China Sports Business Weekly | 18th August

Here are the top sports business stories you need to know from this week:

7 Days Inn Sponsors OGC Nice

Chinese budget hotel chain 7 Days Inn was announced as the official sponsor of France’s Ligue 1 team OGC Nice. 7 Days Inn is the fifth-biggest hotel chain in China. In 2016, founder and CEO of the 7 Days Inn, Zheng Yannan, acquired an 80% stake in the club. Read more on SportsMoney (Chinese)

Chinese Businessman in £210m Southampton FC Takeover

Southampton FC has confirmed that Chinese businessman Gao Jisheng has completed a takeover of the club, acquiring an 80% stake after successfully passing the relevant English Football League checks. Gao Jisheng is the president of Lander Sports. The Hangzhou-based company focuses on sports financing, sports education, and events. Read more on Guardian (English)

World Snooker Sign 10-Year Digital Deal with Rigour Media in China

World Snooker has agreed on a ten-year partnership which will give Rigour Media exclusive control of the sport’s audio-visual digital rights in China for all World Snooker events until 2027. Subscribers will be able to watch tournaments through its Superstar Online service, as well as other sub-licensed platforms. The financial terms of the contract have not been released. Read more on SportsPro (English)

Leisu Sports Become Huddersfield Town’s Official Media Partner in Asia

China based sports data and service provider, Leisu Sports, has become the official media partner of Huddersfield Town in Asian-Pacific region. Leisu will help Huddersfield Town’s expansion in China as well provide data services for the club. Read more on SportsMoney (Chinese)

Tottenham Hotspur Partners with Leagoo

Tottenham Hotspur announced a five-year deal with Chinese smartphone brand Leagoo from the 2018/19 season to the 2022/23 season, Leagoo will be the official sponsor of the team as well as launch a limited edition Spurs smartphone and accompanying accessories. Read more on SportsMoney (Chinese)

WWE to Hold First Live Event in September

The WWE announced that it will bring a live event to China for the first time. WWE Live China will be held at the Shenzhen Bay Sports Center Arena on Sunday 17th September. This event marks WWE’s return to China following last year’s successful show at the Mercedes-Benz Arena in Shanghai. WWE Live China is presented in partnership with Live Nation. Read more on WWE (English)

China U20s to Compete in Fourth-tier German League

The German FA (DFB) confirmed the inclusion of China’s under-20 team in the southwest division of Germany’s fourth tier. The move is designed to help China prepare for the 2020 Olympics. The other 19 clubs in the southwest division will receive €15,000 in compensation from the Chinese FA for the two matches played at their home stadium. Read more on SportsMoney (Chinese)

China National Women’s Hockey Teams Established in Shenzhen

Two national women’s hockey teams were established in Shenzhen. Red Star and Vanke Sunshine will both compete in the Canadian Women’s Hockey League (CWHL) this October. Read more on SportsMoney (Chinese)

PONY Sign Pop Singer as New Brand Ambassador

American sneaker and clothing brand PONY recently signed Chinese Pop singer Zhou Bichang to be their new brand ambassador in China in a move designed to help them build reach and appeal more to Chinese markets. Read more on SportsMoney (Chinese)

Mailman is a sports digital consultancy and marketing platform and a leader in the China Sports Marketing industry. We help global rights holders, athletes, and leagues to build a successful business in China.

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