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  • Writer's pictureAndrew Collins

China Sports Business Weekly | 23 June

Updated: May 27, 2019

Here is what you need to know from the world of Chinese sports business this week:

VOGA Cellphone Becomes the Official Partner of ICC

Chinese cellphone brand VOGA became the regional sponsor of the International Champions Cup (ICC) in China. VOGA is a premier cell phone brand which belongs to Green Orange Cellphone Company. VOGA aims to increase its brand awareness during the ICC tournament in China this summer. Read more on SportsMoney (Chinese)

Tencent eSports Launch Five-Year Plan 

Tencent is planning a massive investment in Chinese eSports. The Internet giant has launched a five-year plan to develop the entire spectra of the region’s eSports and gaming industry: including new leagues, new associations, and even theme parks. The theme parks are expected to be built in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Chongqing. Read more on SportsMoney (Chinese) 

Former LeSports COO Joins DDMC Group

Former LeSports COO Yu Hang has joined the DDMC Group as a “special assistant to the group president” reporting directly to group president Jiang Lizhang. Before joining LeSports, Yu Hang was the partnership director at Sina. DDMC group is principally engaged with the sports and television drama business, and is also an investment holding group within incubation and asset management. Read more on Lanxiong (Chinese)

Sportradar Partners with Chinese Sports Data Provider Beitai

World-leading sports data provider Sportradar has announced a partnership with Chinese sports data company Beitai Digital, which will partner Sportradar’s engaging data solutions to China’s fast-growing sports market. Beitai Digital is a distributor of informative data products for major international sporting events. The company has finalised long-term partnerships with highly respected digital media companies and Chinese broadcasters including Tencent, Sina, Sohu, and Hupu, and also delivers data visualisation tools to national TV broadcaster CCTV-5. Read more on SportsMoney (Chinese) 

Tencent to Invest Billions in Streaming App

Live streaming has become an important way for the younger generation to interact with their friends and idols. Tencent is planning to pour money and resources, worth two billion yuan ($294 million), into promoting original content for its live streaming platform as the internet conglomerate steps up its efforts to connect social networking with live streaming to attract users.  Read more on ChinaDaily (English)

CCTV Confirmed as Official TV Broadcasting Partner of ICC in China

CCTV Sports Channel and CCTV Sports & Entertainment Company have been confirmed as the official broadcasting partner of the International Champions Cup (ICC) in China. The four-year deal will take place with immediate effect from June 2017, and will enable CCTV to broadcast all ICC matches exclusively on television in Mainland China. CCTV will also have the opportunity to transmit ICC matches through its digital platforms on a non-exclusive basis. Read more on ICC (English)

NBA China Extends Partnership with E-commerce Solution Provider Baozun

NBA China has extended its partnership agreement with digital and e-commerce solution provider Baozun. Baozun has helped NBA China to operate both official brand sites and Tmall flagship stores since 2012. In the extended agreement, Baozun owns the right to design, produce and merchandise all NBA apparel and accessories through all e-channels. Read more on SportsMoney (Chinese)

Sina Weibo Will Not Be Affected By Online Audiovisual Program Ban

The China State Administration of Press, Publication, Film, and Television recently issued an official prohibition of online audiovisual programs. The announcement says Sina Weibo, AcFun, and iFeng Video are now banned from uploading audiovisual programs without a specific license. However, the audiovisual programs and live stream content on Sina Weibo belong to Miaopai and Yi Zhibo, whose parent company Yixia Technology owns the audiovisual program license. This means Sina Weibo will not be greatly affected by this regulatory ban. Read more on Sina Finance (Chinese)

FIFA Online 3 Launches China eSports Football League

FIFA Online 3 (FIFAOL3) has launched the China eSports Football League (CEFL) games for the first time. The e-league includes ten CSL (Chinese Super League) teams. Tencent has owned the rights to publish FIFA Online 3 in China in 2013. Read more on EcoSports (Chinese)

Sina to Invest in 3-on-3 Basketball Tournaments

The Olympics have announced they will feature 3-on-3 basketball as an event at the 2020 Tokyo Olympics. Not long after, Chinese internet giant Sina, announced it will continue to increase investment in 3-on-3 basketball tournaments over the next 3 years. The Sina tournament aims to cover fifty cities, with an expected 200,000 participants and an aim to create six billion Weibo views. By 2020 the 3-on-3 basketball will be distributed through forty digital media channels to live stream the events. Read more on SportsMoney (Chinese)

Mailman is a China sports digital marketing agency. We help global rights holders, athletes, and leagues to build a successful business in China.

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