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  • Writer's pictureAndrew Collins

China Sports Business Weekly | 28 July

Here is the top sports business news you need to know from this week:

ATP Signs Digital Rights Deal with iQiyi

The ATP and iQiyi have signed an exclusive four-year media partnership. From 2017, iQiyi will become the ATP’s digital rights partner in mainland China, providing fans with increased access to men’s tennis. iQiyi is one of the largest online video platforms in China. In 2016, it signed a 10-year partnership deal with WTP. Read more on SportsMoney (Chinese)

CFLD Signs 5-Year Title Sponsorship Deal with the Beijing Marathon

China Fortune Land Development (CFLD) recently signed a 5-year deal with the Beijing Marathon. CFLD is one of the leading real estate developers in China. The company will become the title sponsor of the race from 2017 to 2021. The 2017 Beijing Marathon will be held on 17th September. Read more on SportsMoney (Chinese)

Asian Premier Marathons Officially Launched

Asian Premier Marathons (APM), a new marathon league, has been officially launched by Infront China and the Beijing, Beirut and Seoul Marathons. Infront China will handle all the marketing initiatives and communications including the commercialisation of sponsorship opportunities among the member events with the leadership and support of the Asian Athletic Administration. Read more on Infront (English)

Under Armour Signs Chinese Taekwondo Champion and Actress as Brand Ambassador

Under Armour launched its newest global marketing campaign, titled “Unlike Any”. To promote the brand and campaign in China, Under Armour have signed Chinese Taekwondo champion and actress Zoe Zhang (Lanxin Zhang) as the new brand ambassador. Read more on Madisonboom (Chinese)

Liverpool Sign Tibet Water Resources as Regional Water Partner in China

Liverpool FC recently announced Tibet Water Resources Ltd. as their official regional water partner in China. Tibet Water will benefit from a range of LFC marketing and promotional rights, including digital and social media support and access to players and legends from the club. Read more on Liverpool FC (English)

Cristiano Ronaldo’s China Tour with Nike

Cristiano Ronaldo had his first individual promotional tour to China in partnership with Nike this month. He visited Shanghai and Beijing in a bid to help encourage China’s growing football culture and encourage youngsters to participate in the sport. Read more on Mirror (English)

Skoda to Sponsor Tour de France China Criterium

Tour de France China Criterium recently announced that Skoda will be the official sponsor. Skoda has sponsored the Tour de France since 2004. The 2017 race will be held in Shanghai this October. Read more on SportsMoney (Chinese)

Suning’s Inter Acquisition Labelled as “Irrational Overseas Investment” by Chinese Government

China state broadcaster CCTV named Suning Commerce Group in a program discussing domestic companies making risky overseas acquisitions. The Chinese retail giant’s acquisition of a majority stake in Inter Milan in 2016 for €270 million ($311 million) was described as an irrational overseas investment. Read more on Global Times (English)

Mailman is a digital sports marketing consultancy and technology company and a leader in the China Sports Marketing industry. We help global rights holders, athletes, and leagues to build a successful business in China.

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