• Denis Green

China Sports Business Weekly | 30th November

Updated: Aug 27, 2019

Here are the top China sports business news stories you need to know from this week: NBA & ByteDance Sign Content Deal The National Basketball Association (NBA) has partnered with Chinese internet technology company ByteDance to deliver more content to fans in China. The multi-year deal will see short-form NBA content, including game highlights, behind-the-scenes videos and news delivered straight to fans through ByteDance’s Douyin, Toutiao and Xigua Video platforms. Read more on Sportspro (English) and Lanxiong (Chinese)


PGA of America Establish China Academies The PGA of America has announced a multi-year partnership with China’s Mission Hills Group and PacificPine Sports Group that will see the launch of three PGA Golf Academies in China. The partnership will see two PGA of America Academies established at the Mission Hills Shenzhen resort in southern China and a third academy at the Mission Hills Haikou resort on Hainan Island. Read more on PGA (English) and China News (Chinese)


  • Mailman Take: The implementation of more golf academies in China will service to help the growth of the sport from a grassroots level. Deemed as a high-level sport for the rich and elite, initiatives like this will help reduce the barrier to entry for new players to the sport and shows intent for growing the game from the bottom up. There are approximately 500 golf courses currently in China.


CFA & QFA in Collaboration The Qatar Football Association (QFA) has signed a five-year collaboration agreement with the Chinese Football Association (CFA). The latest cooperation provides another example of the QFA’s attempt to strategically develop football in all regions of Asia and beyond. The new agreement also brings the QFA and CFA closer as they look into ways and means to develop the world’s biggest sport. Read more on QFA (English) and Sina (Chinese)


Bundesliga Side Eintracht Frankfurt Open Chinese Subsidiary The subsidiary, named Eintracht Frankfurt Football (Beijing) Co,. Ltd., will be used to provide German football expertise and services to the Chinese market. Read more on Eintracht Frankfurt Weibo (Chinese) and Eintracht Frankfurt (English)


Caterpillar Sponsors CBA American equipment manufacturer, Caterpillar, has become an Official Sponsor of the Chinese Basketball Association League (CBA). Headquartered in Deerfield, Illinois, Caterpillar is one of the world's largest manufacturers of construction machinery, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Read more on China Daily (Chinese) and China Daily (English)

In Other News: Weibo Breaks MAU Record On November 28th, Weibo released its financial report for Q3. Weibo had 446 million Monthly Active Users (MAUs), maintaining a net growth of 70 million over the same period last year, and 195 million Daily Active Users (DAUs). Read more on Sina (Chinese)


  • Mailman Take: Weibo has strengthened its advantage utilising its positioning on hot topics in China. This helped acquire new users and boost activity. Weibo is currently the go-to, and occasionally exclusive platform, for breaking news. Brands no longer regard Weibo an ordinary marketing platform, and now position it as a strategic partner with unique marketing value in terms of content, fans and KOLs.

Sports Connects - The China Sports Forum This week, Branded, the team behind All That Matters in Singapore, delivered the 2nd installment of their ‘Sports Connects - The China Sports Forum’ at Mission Hills, Dongguan. More than 200 speakers and delegates from East and West took part in the 2-day event, including senior representatives from the NBA, NFL, PGA, Bose, Visa and more. Read more on Mission Hills (English)


Wang Shuang Wins AFC Women’s Player of the Year Chinese footballer Wang Shuang was named Asian Football Confederation (AFC) Women's Player of the Year at the AFC Annual Awards ceremony in Muscat, Oman on Wednesday. Wang becomes the fourth Chinese player to win the award, after Sun Wen, Bai Jie and Ma Xiaoxu. Read more on Xinhua (English) and Sina (Chinese)

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