• Andrew Collins

CHINA SPORTS PARTNERSHIPS IN SEPTEMBER

As ever, September saw Chinese organisation getting busy with sports partnership deals, we took a look at the biggest deals that went down.

#1 CSL with China Sports Media

Last week, CSL announced a deal worth 8 billion RMB for the broadcasting rights in China from 2016 for 5 years. What’s the meaning of this huge deal? You may be familiar of the concept “Golden football age” and now it seems to land in China as well. This deal will undoubtedly kick off a new age for China football.

#2 Arsenal Partner with the Chinese Lottery Provider

Arsenal signed a deal with the Chinese Lottery provider DJI, headquartered in United Kingdom, who will become their partner for next 3 years. DJI are very ambitious in exploring the China market, having already signed a partnership deal with Manchester City. The partnership will offer fans and participants weekly prizes, including team merchandise and tickets to attend matches at Arsenal’s Emirates Stadium.

#3 Sina Sports Signs Up Eden Hazard

Eden Hazard, the 2014/15 season player of the year has recently agreed a deal with Sina Sports. As the competition between sports portals in China is getting increasingly fierce, Sina Sports have landed a major blow to their rivals as Hazard will make regular appearances, including Q&As and online appearances. Sina Sports have already signed Michael Owen, Carlos Ancelotti and Gary Neville as their columnists.

#4 LeTV Secure Premier League Rights for Hong Kong

LeTV has announced their deal in Hong Kong for the Premier League rights. The US$400 million deal, LeTV’s first outside of China, will last from next season for 3 years, and again highlights their ambitious goals for ownership of broadcasting rights across the top European leagues.

#5 China Energy Purchase 60% Ownership of SK Slavia Prague.

China Energy Limited has become the latest club to invest in European football, with a 60% majority stake in SK Slavia Prague. The deal will see much needed investment into the club, while it will also be used to improve Chinese football, with vital knowledge share on youth development and professional coaching programmes.

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