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  • Writer's pictureAndrew Collins

China Sports Weekly | 8th September

Updated: May 27, 2019

Here are the top sports business news stories you need to know from this week:

Mobil Extends Partnership with CBA

American oil company Mobil extended their partnership with the CBA for another five years. The sponsorship fee is around RMB 20 million per year. Mobile first partnered with the CBA in 2013 with a three-year deal. Read more on SportsMoney (Chinese)

Kunlun Mountain Water Sponsor Kunlun Red Star

The KHL’s Kunlun Red Star recently announced Kunlun Mountain Water as the team’s official sponsor from the new season. Kunlun Mountain Water is a premier water brand owned by JDB Group. Real estate company Vanke remains the chief sponsor of Kunlun Red Star. Read more on Lanxiong (Chinese)

PEAK Sponsor Brazil Olympic Committee

Chinese sporting goods brand PEAK has signed a partnership deal with the Brazillian Olympic Committee. PEAK will be the official sports apparel supplier of the Brazillian teams competing at the 2018 Pyeongchang Winter Olympics, 2020 Tokyo Olympics, and 2022 Beijing Winter Olympics. Read more on SportsMoney (Chinese)

BioSteel Sponsors CSL’s Beijing Guoan

Canadian nutrition brand, BioSteel, recently signed a five-year deal with Beijing Guoan which sees BioSteel becomes the ‘official energy supplier’ to the club. Since entering the Chinese market, BioSteel has been actively sponsoring football, basketball, and running events and teams. Read more on SportsMoney (Chinese)

FILA Signs New Brand Ambassador

FILA signs actor and singer Chen Kun as their new brand ambassador in China to be the face of their “Live Your Elegance” campaign. In 2007, ANTA Sporting Goods acquired the rights to manage FILA in the Greater China market. At the end of June, FILA and FILA Kids has 869 stores in China, and the brand’s revenue reached RMB 2 billion in the first half of 2017. Read more on Lanxiong (Chinese)

Decathlon Announce New China HQ in Shanghai

One of the world largest sports retailers, Decathlon, announced their new China headquarters “China Lab” in Shanghai’s Pudong district. The China Lab contains experiential stores, an indoor fitness centre, outdoor playgrounds and business areas covering the full retail industry chain. At the end of August 2017, Decathlon had 230 stores across 90 cities in China. It plans to enter more than 250 cities in China. Read more on SportsMoney (Chinese)

Mailman is a sports digital consultancy and marketing platform and a leader in the China Sports Marketing industry. We help global rights holders, athletes, and leagues to build a successful business in China.

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