Crack down on advertising & endorsement in China
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With the recent activity that had Yao Ming in a different type of court, facing a lawsuit against him for deceptive advertising of a fish oil supplement and with other male celebrity endorsements such as the female sanitary product endorsement of actor Jiro Wang, there has been a call for more truth in commercial representation in the endorsement industry and rightly so!
With an amendment to the Advertising Law, which was submitted on August 25, that prohibits endorsers from speaking for products and services before using them themselves. At Mailman, we think this a great start and we applaud legislators on the initiative. Increased authenticity and suitability in brand representation can only benefit brands looking to leverage sponsorship and help provide stronger connections with a target audience.
Mailman Group by Hamish Jordan