top of page

Crack down on advertising & endorsement in China

  • Writer: Andrew Collins
    Andrew Collins
  • Sep 16, 2014
  • 1 min read

Subscribe to the Mailman fortnightly sports newsletter for the latest news in sports endorsement, sponsorship and trends.

With the recent activity that had Yao Ming in a different type of court, facing a lawsuit against him for deceptive advertising of a fish oil supplement and with other male celebrity endorsements such as the female sanitary product endorsement of actor Jiro Wang, there has been a call for more truth in commercial representation in the endorsement industry and rightly so!

With an amendment to the Advertising Law, which was submitted on August 25, that prohibits endorsers from speaking for products and services before using them themselves. At Mailman, we think this a great start and we applaud legislators on the initiative. Increased authenticity and suitability in brand representation can only benefit brands looking to leverage sponsorship and help provide stronger connections with a target audience.

Mailman Group by Hamish Jordan

 
 
 

Comments


Global HQ

16F, LUMINA 1

175 Longyao Road

Shanghai, China

200032

+86 21 6445 9899

Info@mailmangroup.com

APAC HQ 
1 Scotts Road 
#19-01 to #19-05
Singapore

228208


(+65) 90263042
info@mailmangroup.com

Subscribe to our Asia Sports Business Weekly newsletter

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

Case Studies

Consulting

Agency

Regions

About

Careers

Red Cards

Blog

Contact 

black symbol.png
  • Instagram - White Circle
  • LinkedIn - White Circle
  • WechatIMG12273

© 2025 MAILMAN GROUP

bottom of page