DDMC, founded in 1992 and based in Wuhan, was originally involved in the trading of phosphate ores and real estate development. The company is now engaged in the sports business and television drama industries. It’s also an investment holding group with incubation and asset management businesses. DDMC also has a joint venture with Suning to manage sports rights.
DDMC’s holding subsidiaries include sports marketing agency DeSports, which they acquired for $121 million. DeSports owner, Jiang Lizhang, bought a 60% stake in Serie B football side Parma in June 2017. DeSports also has acquired a 100% stake in Spanish team Granada for $41 million (June 2016) and a 5% stake in the NBA’s Minnesota Timberwolves (June 2016).
In January this year, DeSports also won the exclusive media rights to UEFA competitions for the 2018-2021 seasons in mainland China for around $400 million. In July 2017, DDMC Group acquired a 100% share of Super Sports Media for around $500 million. Super Sports Media owns the exclusive broadcasting rights of Premier League in China from 2010/11 to 2018/19.
What This Means
There’s a new broadcast player in the Chinese landscape that will push up the value in rights deals.
The recent acquisition of Parma shows that there is still demand in investing into European football and Western sports.
Super Sports’ future is unclear and their Premier League rights will likely appear on PPTV now given the relationship with PPTV.