Hisense extends Australian Open deal to 2017
Updated: Jun 11, 2019
Subscribe to the Mailman fortnightly sports newsletter for the latest news in sports endorsement, sponsorship and trends.
The new deal sees the Australian arm of the Chinese consumer electronics and home appliances brand retain the naming rights to the Hisense Arena at Melbourne Park, the site of the Australian Open Grand Slam event, until 2017.
Hisense, which is currently active in more than 130 countries, initially acquired the naming rights to the venue’s second show court in 2008, two years after entering the Australian market.
As part of the renewal Hisense also remains the official TV and refrigeration supplier of the venue. The company added that designation to its deal last November.
In addition to supplying Australia’s leading tennis tournament, Hisense is also the official television supplier to the Australian Formula One Grand Prix.